Transcript

Greg:
I don't think they're the right customers, right prospects.

Nick:
Yeah. Just the perfect thing for them.

Greg:
Yeah, this is kind of what's been helping me sell the higher ticket, not just the fitness benefits, but when they can create the connect about, all right, I'm going to spend $1000 on a fitness program, no, I'm spending $1000 to fucking live the life of my dreams.

Nick:
Yeah. I like that the ROI justification is good too. A few dates, $600, right?

Greg:
Yeah.

Nick:
Imagine how much time that's ... You honestly, what you have to say is, "What's the real cost of not doing this?"

Greg:
Oh, okay. Okay.

Nick:
That's how you-

Greg:
Let's flip that. Let's do that. Well, should I just frame everything you did as that, or no?

Nick:
No.

Greg:
What's the real cost-

Nick:
Is this-

Greg:
... of not doing this.

Nick:
Yeah. You want to say, "Is it expensive? Yeah." Own it.

Greg:
Is this program expensive?

Nick:
Yeah.

Greg:
Hell yes.

Nick:
It is.

Greg:
Yes.

Nick:
Yeah, it is.

Greg:
It is.

Nick:
And I take pride in that.

Greg:
I take pride in that.

Nick:
Because you get what you pay for.

Greg:
Because you get what you pay for.

Nick:
Now, yes, you're going to look like a Hollywood movie star. Yes, your dating life is going to be amazing. Yes, you're going to feel healthy and you're going to feel confident, you're going to improve work and you're definitely going to improve your income in one way or another.

Greg:
And choose to transform. Yes, you're going to feel confident and powerful. Yes, your income is going to improve in one way or another.

Nick:
But here's the thing, this doesn't even compare to the cost of not doing this. The cost of not going through this program is more than the cost of the money that you're making.

Greg:
Is exponentially more.

Nick:
Yeah, yeah. The cost of not having that ...

Greg:
Oh, is more than the money you're making?

Nick:
No, more than the money you're paying.

Greg:
Paying.

Nick:
Yeah.

Greg:
Money you're paying.

Nick:
The cost of not doing this will rip ... if you don't do this now, if you're in your twenties, you're in your thirties and you don't do this now, that decision ripples through the rest of your life.

Greg:
Ripple through the rest of your life.

Nick:
The cost of not making the change right now is massive when you look at the end of your life.

Greg:
Okay. The next 5, 10, 20 plus years.

Nick:
But if you achieve-

Greg:
The further you get ahead now?

Nick:
Yeah.

Greg:
The further ahead you get now, the faster your trajectory becomes.

Nick:
Yeah. It's like, if you solve this right now, it'll ripple through the rest of your life. If you choose not to solve it, it'll still ripple, but it's going to be negative. When you're sitting back in 10 years, 15 years, and stuff is not going your way, it's because of the decision you made today.

Greg:
Yeah.

Nick:
Yeah.

Greg:
Wow. When things are the same or even worse, it's because of the decision you made today.

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