Richard from Social Media College Shares an Update on the Great Progress Made by the SMC Team

Transcript

Richard:
I'll be honest with you Nick, I don't understand why these ads work, but they work. I look at them, and I'm like, I don't think these will resonate. Or I don't think these would hit home for me, but it works. I was like, okay, it's exactly what works. When I started, I was like, let's just run them and see what sales prices goes of. See, I was like, the copy is not something that I've seen before. But I was like, let's just run with it. Let's see what works. And it works. I guess that's what I'm coming back to you is, I don't know why it worked, but it works. What's next? And I was just kind of curious if that's what you recommend.

Nick:
Yeah. It's just salespeople. I would help John out with the recruiting and the building of the sales team.

Richard:
Okay.

Nick:
He's going to need a funnel for that. So you can build one for him for that.

Richard:
Okay

Nick:
Yeah. As the media buyer, it's just checking in and making sure things don't diverge. And then you can spit the data back to me. Because I've seen a lot. I've seen, sometimes in a week, it diverges. But then we hold on and within the two weeks, it converges and it's profitable. Yeah, the next steps are definitely try to shoot to bring... What's the date today? The 26th?

Richard:
Yeah.

Nick:
Yeah. I would try to ramp up five reps by the end of next month.

Richard:
That many? We don't have that many leads though.

Nick:
Yeah, but all you need to do is-

Richard:
And then just-

Nick:
... flip a switch. Because I see it. Three X ROI more if you're paying an AUD.

Richard:
Yeah.

Nick:
Yeah. Don't be under optimistic when things are working.

Richard:
Right. Okay. All right. I'll start ramping it up, and I'll start building the team internally then.

Nick:
Yep.

Richard:
All right. This is a very nice call. I thought it would be like, oh, we need to do this, this, and this next. But it's like, no, you're doing everything well. All right. Okay, cool. All right, we'll start ramping things up then.

Nick:
Good. Yeah. Cool.

Richard:
But other than that, that was actually all my questions. I actually asked all my questions. Then you kind of just answered them very quickly.

Nick:
Okay. Good, Richard. Thank you for the time, Richard.

Richard:
Pleasure, man. Thank you.

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